slingly
Brand Identity System
01 — Logotype
The wordmark.
A logotype is the visual identity of a brand, a key element that enables instant recognition and builds lasting memory with its audience.
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slingly
slingly.
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slingly 40px
slingly 28px
slingly 20px
slingly 14px
slingly 11px
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x x
02 — Color Palette
The spectrum.
A color palette is the visual core of a brand. It's the foundation that connects every design element, conveying the brand's essence to create a strong, cohesive identity.
Deep Space
+
R 8    C 89    HEX 08080F
G 8    M 82
B 15   Y 53
          K 88
Violet
+
R 108   C 68    HEX 6C3CE1
G 60     M 78
B 225   Y 0
            K 0
Signal
+
R 233   C 0     HEX E94560
G 69     M 82
B 96     Y 49
            K 0
Cloud
+
R 245   C 0      HEX F5F5F5
G 245   M 0
B 245   Y 0      K 4
Mint
+
R 0     C 62    HEX 00D4AA
G 212   M 0
B 170   Y 42
            K 0
03 — Typography
Urbanist.
A geometric sans-serif typeface with clean, modern letterforms. Balances technical precision with warmth and approachability.
Display / 800
Aa Bb Cc Dd
Heading / 600
The launchpad for AI-built apps
Body / 300
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Weight Scale
Sg
Light / 300
Sg
Medium / 500
Sg
Bold / 700
Sg
Black / 900
Monospace — JetBrains Mono
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789   $SLING   .ai   →   //   { }   [ ]
04 — Applications
In context.
Mockups are the crucial final step in design, making a brand's concept tangible — showing how the visual identity will feel across all touchpoints.
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The launchpad for AI-built apps
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hello@slingly.ai
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S
64×64
S
48×48
S
32×32
S
24×24
S
16×16
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Launch App
05 — Usage Rules
Do's & Don'ts.
Consistency protects the brand. These rules ensure the wordmark maintains its integrity across every application.
Do
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Always use lowercase.
Default lockup.
Do
slingly.
Accent dot permitted
for branded contexts.
Do
slingly.ai
Subdued .ai suffix
when domain clarity needed.
Don't
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Never stretch or
alter letter spacing.
Don't
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Never use off-brand
colors on the wordmark.
Don't
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Never outline
the wordmark.
06 — Wallpapers & Hero Assets
Brand surfaces.
Full-bleed brand assets for headers, OG images, presentations, and desktop wallpapers. Each gradient creates a unique atmospheric context for the wordmark.
slingly.ai
Warm Violet — 1920×1080
slingly.ai
Deep Aurora — 1920×1080
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Midnight Signal — Heavy Grain — 1920×1080
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Cosmic Fade — Particles — 1920×1080
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Ember — Warm Grain — 1920×1080
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Void — Minimal — 1920×1080
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Prism — Gradient Mesh — 1920×1080
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Monochrome — Subtle Branding — 1920×1080
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BRAND IDENTITY SYSTEM — FEBRUARY 2026 — CONFIDENTIAL